Chews Local

'Meat' Our Humble Fresh Case
Posted 5/23/2018 by Bobbie Gustafson

Five Autumns ago, we opened Story City Locker with this fresh case:

Two years ago we sold that beast of a cold case to an Iowa Meat Processors Association peer in Pella, IA.  


That case made our retail shoppers more unhappy than happy!  We never had enough of the right stuff, and way too much of the wrong stuff.

Our peer's business in Pella is different than ours.  Their primary purpose is to sell retail products, and they don't slaughter livestock.  Our business primary purpose is to provide the service of custom harvest and processing.  We're a slaughter house. (Geesh, it feels unglamorous, {but liberating!} to admit.)

Ty and I are willing to work hard, but we aren't wealthy.  Funding a retail business AND a service business at the same time hasn't been possible for us. 

We tried to harvest and fill the fresh case with whole animal harvest.  (That compliments our business primary purpose!)  What we've learned is that the the wrong stuff (for our local retail shoppers) weighs in volume much more than the right stuff for them from whole carcass harvest.

I joke with Ty often, 'I guess God doesn't trust us with da' muney enough, that he'd let us operate TWO concepts at the same time right now.'

But God, and Reliance State Bank (Story City, IA), have partnered with us well for the custom harvest and processing business.  We're grateful!  (Thanks Reliance State Bank!  We appreciate you guys!  {And God, of course.})

We also, and equally, appreciate every person who has invested in the business with a purchase these past four (almost five) years; those purchases have clarified to us what Central Iowa wants our priorities to be.

The good news is, the fresh case matters.

Many new (and re-occuring) visitors to our locker, since the fresh case left, have been sad to not have the option to purchase 'not frozen' meat when they visit us.

It's wonderful to share with you that we've been able to invest in a humble sized fresh case this year!  Fresh meat is available again, in this appropriately sized refrigerated case for our business:

Ty has ordered farm themed magnets for the kids so, when they visit us with their parents, they can organize them correctly on it.  (The magnets will be here before the end of the week!) 

Our new fresh case hosts for purchase:

  • 1/3 Pound Ground Beef Patties
  • Beef Tenderloin Fillet Steaks
  • Beef New York Strip Steaks (Aged 28 Days)
  • 1/3 Pound Ground Bison Patties
  • Cured and Smoked Iowa Cut Pork Chops, Boneless, and
  • 1/3 Pound Ground Pork & Bacon Patties

All from local farm harvest, the product list above has been our top 6 product sellers since our opening in October 2013.

We invite you to visit our new fresh case!  We believe it will have something in it for your grilling pleasure this summer.

More importantly though, we invite you to consider custom processing.  It's what we do best!  












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